Theorie der Bewertung der Wirksamkeit der Marketing-Kommunikation
K:? GDL I L J; MJ=KDBC=HKM amp; gt ;: JKL amp; lt ;? GGUC MGB amp; lt ;? JKBL L
WDHGHFBDB B NBG: GKH amp; lt;
Lblh :;:E_dk __ :: Eb [_jh :;
L_hjby hp_gdb wnn_dlb ghklb
fZjd_lbg] h uo dhffmgbdZpbc
K:? GDL I L J; MJ=

M amp; gt; D
:
Lblh :;:E_dk __ :: Eb [_jh :; L_hjby hp_gdb wnn_dlb
ghklb fZjd_lbg] h uo dhffmgbdZpbc KI [KIMWN k
GZklhys__ gZmqgh_ ba ^ Zgb_ ihk ys_gh jZkkfhlj_gbx hijhkh
hp_gdb b fhgblhjbg] Z kbkl_f fZjd_lbg] h uo dhffmgbdZpbc
ij_ ^ ijbgbfZl_evkl _ amp; lt; jZ [hl_ jZkdjulu hkgh gu_ gZmqgu_
ih ^ oh ^ ud nhjfbjh Zgbx f_lh ^ heh] bb fZjd_lbg] h h] h dhffmgb
dZpbhggh] h ijhp_kkZ hij _ ^ _ ^ e_gu kbkl_fu f_lh bq_kdhc j_Zeb
aZpbb FHLB Zpbhgguo b wdhghfbq_kdbo iZjZf_ljh hp_gdb bgl_
] jZevghc wnn_dlb ghklb dhffmgbdZpbhggh] h ijhp_kkZ JZ [HLZ
fh`_l [ULV-Z ^ j_kh zgz ZkibjZglZf b ij_ih ^ Z Zl_eyf ukrbo
mq_ [Guo aZ _ ^ _ gbc jZfdZo bamq_gby kbkl_fguo hkgh l_hjbb
fZjd_lbg] h uo dhffmgbdZpbc
Ih ^ gZmq j_ ^ aZkem`_ggh] h wdhghfbklZ Jhkkbb ^ jZ wdhg gZmd
ijhn: B FmjZ v_ Z
J_p_ga_gl ^ j wdhg gZmd ijhn aZkem`_gguc ^ _yl_ev gZmdb Jhk
kbckdhc N _ ^ _ jZpbb amp; lt; K DZ [ZDH
:
, 6% 1 [_a h [ty e

Kh ^ _j`Zgb_
amp; lt; _ ^ _ gb_
L_hj_lbq_kdb_ Zki_dlu hp_gdb b fhgblhjbg] Z wnn_dlb ghklb

dhffmgbdZpbhgguo kbkl_f F_lh ^ heh] bq_kdZy hkgh Z dhffmgbdZpbhgghc
ij_ ^ ijbgbfZl_evkdhc kbkl_fu /> Ihgylbcguc ZiiZjZl l_hjbb fZjd_lbg
: gZeba kh j_f_ggh] h f_lh ^ bq_kdh] h ZiiZjZlZ fhgblhjbg] Z
wnn_dlb ghklb dhffmgbdZpbhgguo kbkl_f
F_lh ^ bq_kdb_ hkgh u hp_gdb wnn_dlb ghklb fZjd_lbg] h uo

dhffmgbdZpbc F_lh ^ bq_kdb_ ij_ ^ ihkuedb nhjfbjh Zgby f_lh ^ Z 0/(
: e] hjblfbaZpby fhgblhjbg] Z ^ bgZfbq_kdh] h
FHLB Zpbhggh] h nZdlhjZ
F_lh ^ hp_gdb ehdZevgh] h wdhghfbq_kdh] h wnn_dlZ
Dhwnnbpb_glgh_ gb _ebjh Zgb_ kbeu ghkbl_ey
: E ] hjblfbq_kdZy bgl_jij_lZpby bgl_] jZevgh] h ihdZaZl_ey
wnn_dlb ghklb fZjd_lbg] h h] h dhffmgbdZpbhggh] h ijhp_kkZ
0/(

Ebl_jZlmjZ
Amp; lt; _ ^ _ gb_
Ijhp_kk wdhghfbq_kdbo ij_h [jZah Zgbc Jhkkbckdhc N _ ^ _ jZpbb
] ^ h m ijb _d d gh hfm ihgbfZgbx ijbgpbih ih _ ^ _
gby ohayckl mxsbo km [t_dlh jZfdZo ij_ ^ ijbgbfZl_evkdhc
^ _yl_evghklb Kbkl_fguc oZjZdl_j wlbo ijbgpbih hij _ ^ _ e_g
lhf qbke_ b hajZklZxs_c jhevx dhffmgbdZpbhggh] h ijhp_kkZ
kbkl_f_ fZjd_lbg] h h] h aZbfh ^ _ckl durch km [t_dlh jughqghc bg
njZkljmdlmju Ijbq_f jhkl nmgdpbhgZevgh] h agZq_gby WLH] h
nZdlhjZ ij_ ^ ^ ijbgbfZl_evkdhc _yl_evghklb bg ^ mpbjh Zg g_
g_rgbfb kljmdlmjZfb jughqgh] h j_] mebjh Zgby Z kdeZ ^ u Zx
s_cky kljZg_ kbkl_fhc aZbfh ^ _ckl durch jughqguo km [t_dlh b
h [t_dlh JHKL h [t_fZ dhffmgbdZpbhgguo ba ^ _j`_d kbkl_f_
ij_ ^ ijbgbfZl_evkl Z JN jZaZ aZ ihke_ ^ gb_ ljb] h ^ Z amp; gt; @
Ih ^ l _j` ^ Z_l nhjfbjh Zgb_ mdZaZgghc l_g ^ _gpbb
? Keb ^ h] h ^ Z ijZdlbq_kdb _ ^ bgkl _gguf bgkljmf_glhf FZJ
d_lbg] h uo dhffmgbdZpbc ij_ ^ ijbgbfZl_evkdbo kbkl_fZo [UEZ
j_deZfZ lh gZklhys_f i_jbh ^ _ ^ nhjfbjm_lky l_g _gpby JZK
rbj_gby bkihevam_fh] h bgkljmf_glZjby fZjd_lbg] h uo dhffmgb /> dZpbc ijhiZ] Zg ^ Z 35 ebqgu_
lZ Lh _klv fh`gh ml _j` ^ ZLV qlh ihgbfZgb_ fZjd_lbg] h uo
dhffmgbdZpbhgguo ijhp_kkh kj _ ^ _ ^ ij_ ijbgbfZl_e_c i_j_oh
^ bl gZ gh uc kbkl_fguc mjh _gv
B wlb l_g ^ _gpbb hljZ`_gu g_ lhevdh kbkl_fZlbq_kdbo gZmqguo
b ihe_ uo bkke_ ^ h Zgbyo hljZke_ uo jughqguo kljmdlmj gh b
ihemqbeb ijbagZgb_ gZmqguo jZ [hlZo; he__ lh] h ihemqb Rzy
ihke_ ^ G__ j_fy rbjhdh_ hk _s_gb_ gZmqghc b m...


1 - 38 | Next

Ahnliche abstracts:
{related-news}


© 2015 http://dieliteratur.eu/ | E-mail